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Friday, 16 Dec 2011
Sebago, the footwear company that has delivered genuine hand crafted performance since 1946, celebrated the start of Christmas festivities with the London debut of their much loved ‘Sebago Shoeboat’.
The Shoeboat took part in the ‘free Shop West End VIP Weekend’ along Regent Street, home of the newly opened Sebago Flagship Store.
The Shoeboat was anchored opposite the Sebago Store at 78 Regent Street with festive giveaways including mince pies and balloons for the younger visitors. The boat is modelled on the ‘Dockside’, the iconic Sebago shoe that ‘started it all’, with genuine moccasin handsewn construction wrapping the foot in a single piece of leather.
The Shoeboat has a packed calendar for 2012 scheduled so it could be coming to a location near you soon, further details to be supplied in the New Year.
Source: Fasttrack Sailing